ADDAlbanian Distribution
& Development
English

OUR CAPABILITIES

Your ambition.
Our local expertise.

Build your next chapter in Albania with a connected approach to distribution, sales and brand development.

Discuss a partnership

GLOBAL BRANDS. LOCAL CONNECTIONS.

Closer to
your market.

Products, people and places. We bring them together through market understanding and relationships across retail and hospitality.

Explore our capabilities
Professionals at an ADD hospitality and brand workshop
Making connections through product knowledge.

ONE CONNECTED APPROACH

From market entry
to everyday choice.

Four complementary capabilities that connect brand direction with the needs of the Albanian market.

ADD premises in the industrial area of Kashar
Our base in Kashar, Tirana.

01 International brands. Albanian reach.

Import & distribution

From our base in Kashar, we connect international product portfolios with customers across Albania. Import and distribution sit at the heart of a wider organisation that brings sales, market knowledge and brand support together.

  • Import and distribution
  • Nationwide market presence
  • A connected product portfolio
Discover ADD
A bartender preparing a drink with Giffard
Bringing a brand into the hospitality experience.

02 A clear plan for every brand.

Brand development

An international strategy becomes meaningful when it connects with local consumers. We create and execute brand plans aligned with partner direction, supported by product presentation, promotional activity and the needs of the Albanian market.

  • Brand planning and execution
  • International brand alignment
  • Local market understanding
Explore our portfolio
S.Pellegrino and Acqua Panna served at a restaurant table
Products in the places people choose them.

03 Closer to the point of choice.

Sales & retail execution

The point of choice matters. Our work supports retail chains as well as independent bars and restaurants through sales activity, point-of-sale setup and promotional support. We connect the portfolio with the places where people discover and enjoy it.

  • Retail chains and independent outlets
  • Bars, restaurants and hospitality
  • Point-of-sale presentation
Explore product catalogues
Red Bull Conquer the Castle event in Gjirokastër
Red Bull Conquer the Castle, Gjirokastër.

04 Local understanding. Lasting relevance.

Marketing & insight

Understanding consumers, customers and market trends helps us focus sales and marketing activity. From sampling and promotions to brand experiences, we bring international brand direction into a local context.

  • Market, customer and consumer insight
  • Sampling and promotional campaigns
  • Brand activations and experiences
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WHO WE WORK WITH

Built around
your business.

Whether you own a brand, manage a retail category or welcome guests, the conversation begins with your needs.

Brand owners

Explore market entry, distribution and brand development opportunities in Albania.

Discuss your brand

Retail partners

Discuss portfolio fit, sales support and in-store presentation for your category.

Browse the portfolio

HoReCa partners

Connect with ADD about product ranges, sales and promotional activity for bars and restaurants.

Explore our catalogues

LET’S MOVE FORWARD

Your next chapter.
Our local expertise.

Looking for a distribution partner in Albania? Let’s talk about what we can build together.

Talk to ADD