GLOBAL BRANDS. LOCAL CONNECTIONS.
Great brands.
Everyday
possibilities.
The names you know. The moments you love. Discover the brands we bring closer to Albania.
Connecting brands & people since 1998
THIS IS ADD
A strong partner.
A connected market.
We bring global brand ambitions and local market understanding together. Since 1998, ADD has been building lasting relationships between products, customers and people across Albania.
Get to know ADD1998Our story began
200+Dedicated employees
100%Coverage of Albanian territory
~380Products in our portfolio
44,106+ m²Company premises in Kashar
Company figures as published by ADD.
WHAT WE DO
Expertise at every step.
A considered approach to the whole journey: bringing brands to market, building their presence and supporting their growth.
A LOCAL BASE. A NATIONAL NETWORK.
Closer to your
next opportunity.
Based in Kashar, Tirana, ADD combines an established organisation with coverage across Albania. Our work connects international brand partners with retail chains, independent businesses and the hospitality sector.
RetailHoReCaIndependent businesses
Discover our distribution expertise OUR BRAND PORTFOLIO
Global names.
Everyday connections.
A diverse portfolio of international brands for everyday life.
View all brands
BRAND DEVELOPMENT IN ACTION
Knowledge is part
of the partnership.
Being present in the market means working with the people behind it. Product knowledge, brand plans and local promotional activity help connect our portfolio with the professionals who bring it to life.
How we develop brandsTHE PLACES WE CONNECT
One market. Many moments.
Across a counter, over a meal and in the rhythm of home. Our portfolio reaches people in different ways.
In the hands of professionals.
Premium beverages, product knowledge and support for bars and restaurants.
Explore beverages
Closer to the point of choice.
A broad product range with sales and promotional support for the local market.
View the portfolio
Part of the everyday.
Trusted names for home care and personal-use products.
Explore cleaning brandsTHE COMPLETE PICTURE
Your next opportunity
is in our portfolio.
Discover the ADD product range and dedicated brand editions. Browse our catalogues to see the products behind the possibilities.
Explore catalogues
Browse the catalogue library
NEWS & STORIES
A closer look at ADD.
Events ·
Red Bull Conquer the Castle takes over Gjirokastër Castle
More than 100 athletes took on the second edition of the race through the historic castle grounds. Discover the event and winners.
Read the storyCAREERS AT ADD
Bring your next
chapter to life.
Explore opportunities with ADD or send your CV for future consideration. Discover how you could become part of our story.
Discover careers at ADDLET’S MOVE FORWARD
Your next chapter.
Our local expertise.
Looking for a distribution partner in Albania? Let’s talk about what we can build together.
Talk to ADD